70th Anniversary Invitations

About This Project: This project was to design a corporate event invitation letter and RSVP slip for the company's 70th anniversary celebration, as well as an altered version of the anniversary logo to be printed on t-shirts and event collateral. The company wanted to create a special occasion for its employees, so the goal of the design was to create a look that reflected the company's brand identity and values, and to convey a sense of luxury and exclusivity for the event. The logo had to be ready 6 months in advance for timing the production of event gifts, and the flyers needed to be ready to distribute to invitees at least a month before the event.

I worked closely with the marketing director and HR director to design an alteration to the anniversary logo that was consistent with the brand guidelines, but also added some flair and dynamism. I also designed the flyers with a soft tonal blue palette that matched the logo and the winery setting, and used gradient blues and blended backgrounds to create a balance and contrast. I wanted to achieve a look and feeling of a luxury evening at a winery, and to make the employees feel excited and valued. I received overall positive feedback from the HR team and succeeded in creating a memorable and elegant design for this special occasion.