About This Project: I was approached by my client to design a quarterly corporate email newsletter aimed at promoting health, wellness, and mindfulness among their employees. The newsletter featured a variety of content, such as employee "spotlights" (featured one-on-one interviews), healthy recipes, mindfulness articles, promotions, and benefits reminders. Every edition ended with an inspirational quote. The newsletter was also printed on large format paper, quarter-folded and distributed in the front lobby and breakrooms to reach employees who did not have a work email.

The project was initiated to foster a sense of inclusion and appreciation within the workplace and to encourage employees to take care of their physical and mental well-being.

I created a template system that could be easily customized and adapted for each quarter using a mail marketing platform. I used a light sage green color scheme and nature imagery to create an airy and soothing visual style. I also developed a font guide, a color guide, and a set of icons and graphics that could be used for different sections of the newsletter.