Table Tent Branding

About This Project: This project involved designing folded table tents that display the company's mission and values for internal use. The purpose of these table tents was to reinforce the workplace culture and foster a sense of unity among the employees. The client requested a variety of design options that would showcase the company values in a clear and engaging way, while maintaining a balance between fun and professional.

As the designer and illustrator, I explored different approaches to present the text, such as using textures, shapes, colors, fonts pairings and compositions. I also considered how the table tents would look from different angles and how they would fit with the office environment. I followed the brand guidelines where appropriate, but also experimented with some creative deviations that would make the table tents stand out.

I divided my design concepts into two categories: one that was more aligned with the brand identity and one that was more playful and expressive. The client appreciated the diversity of ideas and selected a design that combined elements from both categories, which was further refined down the line.